privacy policy
The Honorable Plant, The Wildflower Market, and The Next Chapter Market, together with their affiliated entities (collectively, the “Company,” “we,” “our,” or “us”), are committed to maintaining robust privacy protections for our users.
This Privacy Policy (“Policy”) is designed to help you understand how we collect, use, and safeguard the information you provide to us, and to assist you in making informed decisions when using our websites and services.
1. Scope and Acceptance
For purposes of this Policy, “Site” refers to our official websites, which may include:
www.honorableplant.com
www.nextchaptermarket.com
“Service” refers to the online and in-store services we provide, including browsing information and educational materials, viewing product information, making appointments, or placing pickup orders.
By accessing or using any of our Sites or Services, you accept this Privacy Policy and our Terms of Use, and you consent to the collection, storage, use, and disclosure of your information as described herein.
2. Information We Collect
We collect both Personal Information and Non-Personal Information to provide, improve, and personalize your experience.
a. Personal Information
Personal Information may include data such as:
Name
Email address
Date of birth
Phone number or contact information
Any other information you voluntarily provide (e.g., through forms, sign-ups, or job applications)
b. Non-Personal Information
Non-Personal Information includes data that cannot identify you personally, such as:
Browser type and device information
Referring and exit pages/URLs
General demographic information
Aggregate site usage statistics (clicks, views, session duration, etc.)
We collect this information automatically through cookies and similar technologies to understand user preferences and improve the Site.
3. Cookies and Tracking Technologies
Cookies are small text files stored on your device that help us recognize returning visitors and enhance user experience. We may use both persistent cookies (which remain on your device until deleted) and session cookies (which expire when you close your browser).
Cookies enable us to:
Maintain preferences and settings;
Analyze Site performance and usage patterns;
Personalize content; and
Improve navigation and services.
You can disable cookies through your browser settings, but doing so may affect Site functionality.
4. Information You Provide
If you create an account, subscribe to our updates, or register for loyalty or text alert programs, you may be asked to provide certain personal details. By submitting your information, you authorize us to collect, store, and use it in accordance with this Policy.
5. Children’s Privacy
Our Sites and Services are intended for adults aged 21 and older. We do not knowingly collect or solicit personal information from anyone under 21. If we learn that we have inadvertently collected such data, we will delete it promptly.
If you believe a minor has provided us with personal information, please contact us at:
info@honorableplant.com
6. How We Use Information
We use the information we collect to:
Provide and improve our Sites and Services;
Communicate with you (e.g., respond to inquiries, send updates or newsletters);
Process and confirm online orders;
Improve customer support and personalize user experience;
Comply with legal obligations.
Sharing of Personal Information
We do not sell or rent your Personal Information.
We may share limited information only with:
Service providers or vendors performing functions on our behalf (e.g., email, hosting, or data analytics);
Law enforcement or government authorities, when required by law or to protect against fraud, abuse, or security threats; or
Successor entities, in the event of a merger, acquisition, or restructuring.
All vendors are required to use your information only as directed by us and in compliance with this Policy.
Non-Personal Information
We may use aggregated, de-identified data for analytics, reporting, or business improvement. This information does not identify you personally.
7. Data Security
We use reasonable administrative, technical, and physical safeguards to protect your data from unauthorized access, alteration, or destruction. These include firewalls, encryption, and secure socket layer (SSL) technology.
However, no data transmission over the internet is 100% secure. By using our Sites or Services, you acknowledge and accept this risk.
You are responsible for maintaining the confidentiality of your account credentials and for logging out after each session.
8. Your Rights and Choices
You have the right to:
Opt out of marketing emails by using the unsubscribe link in any message;
Opt out of text messages by replying “STOP” to any SMS communication;
Access, update, or delete your information by contacting us directly; and
Adjust cookie settings in your browser.
Please note that we may still send you important administrative or transactional messages even if you opt out of marketing communications.
9. Links to Other Websites
Our Sites may include links to third-party websites or applications for your convenience. These sites operate independently and are governed by their own privacy policies.
We are not responsible for their content, security, or data handling practices. We encourage you to review their policies before providing any personal information.
10. Business Transfers
If we undergo a business transaction such as a merger, acquisition, or sale of assets, your information may be transferred as part of that process. The new entity will continue to use your data in accordance with this Policy unless otherwise notified.
11. Policy Updates
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Significant updates will be communicated by email or through a notice on our Sites.
Changes will take effect 30 days after posting, unless stated otherwise. Non-material updates take effect immediately. Please review this Policy periodically to stay informed.
12. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
info @honorableplant.com
info@wildflowernj.com
info@nextchaptermarket.com
13. Governing Law
This Policy shall be governed by and construed in accordance with the laws of the State of New Jersey and the United States of America, without regard to conflict-of-law principles.
If you are located in New Jersey, additional state-specific privacy protections may apply under New Jersey law.